You are a dealer and you lease the system in the form of one of our two packages. We buy a Domain Name, also known as a website address or URL, such as coolislandcars.com, on your behalf (you own it) and host it on our servers so that we can connect it to DAS. Because of the way the Internet works, It will take about 24 hours before your Domain Name goes active.

Meanwhile, we give you a Temporary Domain Name that you can use that first day before yours is active. You use the time to take vehicle pictures and load your inventory into DAS. Our proprietary Dealer Admin area is designed to be very straightforward and easy to use.

About one day later, you have a fully functioning database-driven website with your own Domain Name that you can manage on your own, 24/7, from any computer that has a connection to the Internet.

You then focus on using your new Domain Name in your advertising. For printed listings, the system saves you money by shortening the ad length. For instance, your print ads can now read: " '03 Volkswagen Passat, Super Clean, www.coolislandcars.com stock#: 1241." People can go to your website, enter the stock number into the search window and zoom in on that particular vehicle. They will see large color pictures of the vehicle and as much detailed information as you want to put there about it. And, since they're already at your website, they might just look at the rest of your inventory.

For radio and TV spots: don't just tell people to come down and see you, invite them to your website to see the vehicles you have in stock, mention particular vehicles on air with stock numbers so people can go to the website and see color pictures.

Signage: put your Domain Name on your signs; if people see a vehicle that they like when they drive by, they can check it out at your website.